Case Study · Web Design · SEO · Social Media · Digital Marketing · Graphic Design
La Bottega is a beloved Italian coffee shop and wine bar in Palm Desert, California — the kind of place that becomes a neighborhood institution. Over two years, I handled every aspect of their digital presence, taking them from invisible to booked out.
↑ Catering
Booking inquiries
↑ Traffic
In-store & online visitors
2 Years
Full-service retainer
The Challenge
La Bottega had everything that makes a local business thrive — incredible food, a warm atmosphere, loyal regulars, and a catering offering that was genuinely special. What they didn't have was a digital presence that reflected any of it. Their website was outdated, their local SEO was minimal, and their social media wasn't working hard enough to attract new customers or convert catering inquiries.
Cindy needed a true digital partner — someone who could take ownership of the full picture and make every touchpoint work as hard as the business itself.
The Scope
This wasn't a single-channel engagement. Over two years I handled every aspect of La Bottega's digital presence — the kind of end-to-end ownership that creates compounding results across all channels simultaneously.
01 · Web Design
Website design & build
Designed and built La Bottega's website on GoDaddy Website Builder — creating a warm, Italian-inspired digital home that showcased their food, wine, and catering offering in a way that converted visitors into customers.
02 · SEO
Local SEO strategy
Optimized La Bottega for local search in Palm Desert — keyword research, on-page SEO, Google Business Profile management, and local citation building to make sure they showed up when people searched for coffee, wine, and catering nearby.
03 · Social
Social media management
Managed La Bottega's social media presence end-to-end — content strategy, photography direction, copywriting, and posting cadence — building a consistent brand voice that reflected the shop's warm, Italian character.
04 · Design
Graphic design & brand assets
Created on-brand graphics, promotional materials, and digital assets for menus, events, catering promotions, and seasonal campaigns — maintaining a cohesive visual identity across every touchpoint.
The Results
Two years of consistent, full-service digital marketing created compounding results across every channel. La Bottega went from a hidden local gem to a thriving neighborhood institution with a growing catering business and an online presence that matched the quality of what they served.
Ashley took our coffee shop from invisible to booked out. Our catering inquiries, in-store traffic, and online visibility all went up — she just gets how to move the needle.
— Cindy K. · La Bottega · Palm Desert, CA
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