Be the business people—and AI— choose first.
Search has changed. Your customers aren’t just Googling anymore — they’re asking AI to recommend who to trust. I help businesses build websites, search strategies, and digital experiences that earn visibility, build credibility, and turn more visitors into customers.
Trusted by small businesses, nonprofits & higher-ed teams · 10+ years · Top 1% WCAG (SUU team)
Work
Every project below started with a real business problem. The goal was always the same: build something that performs.
Start Your ProjectSearch Is Changing
Three outcomes. Every capability I have lives under one of them.
become the answer
People are already searching for what you do. Let’s make sure they find you, on Google and in AI answers.
make it easy to say yes
Getting someone to your site is only the beginning. It should answer questions, build confidence, and make the next step feel effortless.
let the data drive
Marketing shouldn’t feel like guessing. Know what’s working, automate what isn’t, and spend where it matters.
Not Louder. Easier to Find.
The businesses that win make it ridiculously easy for customers to understand who they are and why they matter. My job is making every piece work together. The toolkit:
systems & style
How We Work Together
Simple, intentional, sustainable. And you always know what happens next.
We find what’s actually holding your business back. Not what you think the problem is. The real one.
Together we create a strategy focused on visibility, trust, and conversion. Then I do the work.
Everything gets tracked. Everything gets improved. Nothing gets guessed.
Once the foundation is solid, we scale what works and let go of what doesn’t.
Like Adding a Teammate
Ashley comes up with ideas that energize our team and drafts creatives that actually generate sales.
— Bill & TylerOwners · Forgely
Ashley took our coffee shop from invisible to booked out. Catering inquiries, in-store traffic, and online visibility all went up — she just gets how to move the needle.
— Cindy K.La Bottega · Palm Desert, CA
Ashley is brilliant and took so much off my plate. With her in my corner, I know my online presence is handled.
— KeriOwner · Charlee’s Bar · Elko, NV
Since partnering with Ashley, we’ve seen increased visibility, stronger engagement, and a more professional online presence. She’s genuinely invested in helping businesses grow.
— Brianna ScofieldOwner · The Dance Bar · Idaho Falls, ID
Questions I Answer Every Week
How AI decides who to recommend, and what people ask me most.
AI systems read your website, reviews, listings, and everything written about you online.
Then they check consistency. Mismatched hours, vague services, or thin content lowers confidence.
The clearest, most trusted answer gets cited. My job is making that answer you.
Why isn’t my website showing up in ChatGPT?
AI assistants recommend businesses they can read, verify, and trust. If your site lacks clear service descriptions, structured data, and consistent information across the web, you’re invisible to them. The fix is usually structure, not luck.
Does SEO still matter now that AI is everywhere?
More than ever. AI answers are built on top of search results and crawled content. Strong SEO is the price of admission. AI optimization is the layer on top.
Is accessibility really important for small businesses?
Yes, for three reasons. One in four adults has a disability. ADA website lawsuits increasingly target small businesses. And accessible sites tend to rank better. Good ethics, good business.
Should I invest in Google Ads or SEO first?
Depends on your runway. Ads produce results in weeks and stop when you stop paying. SEO takes months and compounds. Most businesses need a mix, and I’ll tell you honestly which comes first for yours.
Why isn’t my website converting visitors?
Usually the page, not the traffic. Slow load times, an unclear next step, or a message that doesn’t match what people searched for. A conversion audit finds the leak before you spend more on ads.
What is schema markup?
Code that labels your content so search engines and AI know exactly what it means: your services, hours, reviews, and location. It’s how machines read your site with confidence, and most small business sites don’t have it.
How do I know if my marketing is actually working?
You should see it in numbers you understand: calls, bookings, and sales, not impressions. If your reports need a translator, that’s a reporting problem, and it’s fixable.
Can AI replace SEO?
AI changes where answers appear, not how they’re earned. Being clear, trusted, and well-structured is still the work. The businesses that do it show up in both.
Things I Wish More Businesses Knew
Practical advice you can use this week, minus the invoice.
Strategy With Soul
hi, I’m Ashley
I’m a Search Experience Strategist. Over the last decade I’ve helped everyone from local businesses to universities improve search visibility, websites, advertising, accessibility, and customer experience.
Today I lead digital marketing for SUU Graduate & Online Programs while partnering with businesses that want practical strategy without the agency runaround. I’m endlessly curious about how people search, why they trust certain brands, and how AI is changing both.
Marketing shouldn’t require a translator. Through Elevation Tech and Ashley Sara Marketing, I tell clients what’s working, what’s not, and exactly why.
(And yes, cowboy boots occasionally make appearances in meetings.)
Let’s Figure It Out
let’s build something
meaningful together ♡
Whether your site isn’t generating leads, your ads aren’t converting, or you’re wondering how AI is changing search: let’s talk. I’ll give you honest feedback and practical next steps, even if the answer isn’t hiring me.